So you have a site huh? Can anyone actually find it?
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
Well... in a nutshell it means making your site visible on the web and ensuring that when people look for your company or busines, that they find you and your site and not someone elses site about you.
No! You are the only one who knows about your business. You are also the only one who will acurately advertise about your business and reach out to your potential customers and market base.
Actually you can help yourself out tremendously by setting up a Google© WebMaster account and uploading a file to your site to verify you are the owner. Other free options including getting yourself list on Yelp!© and verifying your primary business by having them call you with an activation code. Some of these simple tricks can increase your visibilty on the web and make it easier for your customers and clients to find you.